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Social media use among older adults surges, U.S. study shows


Online social networking use is growing fastest among older adults, according to a new study from the Pew Internet & American Life Project, reported NPR and CNN.

The report found that from April 2009 to May 2010, among adults ages 50-64, social media use jumped 88 percent, from 25 percent to 47 percent. For those 65 and older, use rocketed 100 percent, from 13 percent to 26 percent.

For those 18-29, however, online social media use grew just 13 percent, from 76 percent to 86 percent.

As PC World points out, the results are likely because of social media saturation among younger users. Also, "with families becoming ever more spread out, using Facebook or Twitter is likely the best and cheapest way to stay in touch."

Newspaper editors ever looking for ways to maintain readers may want to pay attention to this Pew study, because as a recent Editor & Publisher article noted, more than half of most newspapers' audiences are aged 55 and older.