The Playboy empire enters a new era in July 2009. For the first time it will have a CEO who is not a member of the Hefner family.
Media executive Scott Flanders will try to overcome the crisis he inherits at Playboy, attract new business partners, adapt to digital media, and make more lucrative use of the trademark rabbit head that is known throughout the world.
Will one of the most controversial references of popular culture and print journalism survive?
Ever since Marilyn Monroe appeared on the cover of the first edition of Playboy magazine in 1953, the world of media has changed a lot, and the sexual revolution has become a dictatorship. Few would have thought that the legendary Hugh Hefner would consider selling his magazine (for around $300 million) after his daughter’s resignation. Moreover, erotic journalism seemed to have a privileged place. However, Playboy has suffered great losses ($13.7 million in the first quarter of 2009 alone). Its readership decreased more than 50 percent. It had to close its New York offices and lay off around 25 percent of its employees. Playboy's problems have been blamed on the economic crisis andfree online pornography.
For the full version, see the Spanish version of this post, which can be translated automatically here.
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