JOURNALISM IN THE AMERICAS Blog
Wall Street Journal brings newspaper content to new Facebook app
With people in the United States spending 23 percent of their time online with social media, compared with just 3 percent with news, newspapers are realizing "you can’t rely on users coming to you anymore,” said Maya Baratz, head of new products at the Wall Street Journal, as quoted by the Nieman Journalism Lab.
As such, on Tuesday, Sept. 20, the Wall Street Journal launched WSJ Social, a Facebook application that allows users to subscribe to different streams of content, creating a "publication that is personalized by way of selective social curation," the Nieman Lab explained.
Forbes pointed out that the new app is "about reimagining newspaper reading as an inherently social experience," and PCWorld said it allows users to be both editors and readers.
WSJ Social essentially is a way to consume news entirely within the confines of a social network, explained The Guardian, de-emphasizing the newspaper's website as the content hub, said Mashable. This is an important shift considering that most of the Wall Street Journal's content is behind a paywall, added MocoNews.net.
The debut of WSJ Social comes as rumors abound that Facebook is preparing to launch a media-sharing platform that, like the WSJ Social app, would keep users from having to leave the Facebook site, whether is be to access news, music or movies.
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Idea is really nice and good
Idea is really nice and good information provided. It's hard to believe that these social media sites have become such a big part of everyone's lives, but being there with them is just "keeping up with the times".
Newspaper and Facebook
I think that this is a great idea, people still need to keep up on news and this is an awesome way to give them easy access. It's hard to believe that these social media sites have become such a big part of everyone's lives, but being there with them is just "keeping up with the times". Good luck and I am sure it will work out well.
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