Mobile device use up in U.S., but mobile slow to replace printed news, says new survey
Two-thirds of U.S. adults use at least one mobile media device daily, according to a new report from the Reynolds Journalism Institute at the Missouri School of Journalism. Still, the survey shows mobile news is not yet replacing printed news, according to the Newsroom America website. The 2012 RJI Mobile Media News Consumption Survey, conducted between Jan. 17 and March 25, 2012, examines who consumes news on a mobile device, and which devices they use.
According to the survey, smartphones are the most popular mobile device, as 85 percent of mobile media users are smartphone users. Also, about 70 percent of mobile media users said they use two or more mobile devices.
More than 60 percent of smartphone users are men, and younger adults -- those between the ages of 18 and 34 -- account for half of mobile device users. Mobile media users also tend to have higher incomes and more education than non-users.
Interestingly, roughly the same percentage of mobile media users as non-users said they subscribed to at least one printed newspaper or newsmagazine, Poynter reported, suggesting "that users of mobile media devices are not abandoning print media at a faster rate than non-users of mobile devices," the report said.
The report is the first of a 10-part series about mobile media device users. Future reports will consider which devices users use most often for news, and what do users and non-users think about journalists and the news media.
The survey comes just as The Atlantic contended that "the golden age of mobile is here and will be here for years," in part because of the huge potential for mobile advertising growth. No wonder then that, as more and more users access news on mobile devices, leading to a growth in readership, news media outlets and journalists increasingly are looking at how to make content more mobile friendly.
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