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U.S. news outlets seek more interaction, innovation on Election Day, says Poynter

According to Poynter, today’s presidential election in the U.S. could be the most interactive ever thanks to the efforts of several news organizations that sought innovative ways to enrich their coverage.

The New York Times’ “512 Paths to the White House."

In a list of highlights, Poynter mentioned some news outlets that created features to keep track of the evolving electoral scenario as the day moves on. For example, the New York Times’ interactive graphic “512 Paths to the White House” allows users to explore the different possible outcomes of the election depending on who wins in each of the battleground states.

Poynter also highlighted websites like NBC News’ Electrograms, which is aggregating election-related pictures uploaded through Instagram.

Media outlets are also streaming live video through their websites while others, like the Huffington Post, are monitoring the conversations taking place on social media to integrate them into their stories, Poynter said.

Social media also presented new challenges for news outlets. Reuters reported that TV networks in the U.S. agreed not to tweet, re-tweet or post on Facebook early exit poll data as not to influence voting on battleground states.

For other examples of innovative ways news outlets are covering the elections check out Poynter’s full story. Poynter also offers some tips on Twitter Election Day guidelines, plus social media mistakes – and some old school ones too – to avoid while covering during the elections.

1 comment

Andrew wrote 5 years 23 weeks ago


Social media and other outlets are certainly changing the way we elect our officials. Voters are more connected than ever. The good comes with the bad, sorting through the endless articles and realizing the difference between news and opinion articles is difficult for some. But, never the less, social media and online outlets certainly made an impact in the 2012 local and federal elections. I don't think media tweeting exit poll results would have swayed the vote very much, as most people had already decided who they were voting for, if they were voting at all (as 12M less voters went to the polls this year vs 2008). Great article - thank you!

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