Knight Center
Knight Center


More than half of U.S. adults use social network sites; young women considered "power users," says Pew survey

For the first time, more than half of all U.S. adults are using social network sites, according to results from a Pew Internet survey released Friday, Aug. 26.

Of those surveyed, 65 percent of adults said they used a social network site like Facebook or LinkedIn, up from 61 percent in 2010, explained the blog ZDNet. Users under the age of 30 remained stable, going from 60 percent last year to 61 percent this year. But among users aged 50-64, daily use of social network sites jumped 60 percent, from 20 percent in 2010 to 32 percent this year, the report said.

Also, more women than men are using social network sites, the report said, according to CNN. Of online women, 69 percent said they used such sites, compared with 60 percent of men. Women between the ages of 18 and 29 are considered "power users," as 89 percent of them use social network sites.

No significant differences were found in social network site use "based on race, ethnicity, household income, education level or whether people live in urban, rural or suburban areas," explained the Associated Press.

The news comes as the latest social network site, Google+, is experiencing a "slump," with traffic dropping by more than a quarter in the past two week, according to SlashGear.


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