Knight Center
Knight Center


Social media plaforms new and old and their relevance for journalists

The growth of Facebook may have slowed slightly, but the relevance of social media for journalists has not, as just this week Twitter released a set of online tools for journalists and Google+ was launched as a new social networking service.

Though it claims otherwise, most commentators have noted how Google+ mirrors Facebook in its look and feel, with one significant difference: its “social circle”-based design that allows users to easily target what content they share and see from different groups of people.

Poynter’s Jeff Sonderman says if Google+ catches on (a big if as it is not yet open to the wider public), the site’s ability to personalize and take advantage of Google’s search algorithms are going to create significant content-distribution opportunities for news organizations.

While Google is trying to move into the field, an older service, Tumblr, is generating buzz among media analysts. The site is a blogging platform that public relations executive Steve Rubel calls “the next great social network,” one that potential audiences are already using as means to aggregate and post content longer than a tweet. University of Florida journalism professor Mindy McAdams wants journalists to “take another look at Tumblr” to use it both as a way to follow news and to distribute content.

To get started on the site, check out a slideshow and archived chat on Tumblr for journalists by Mathew Keys and see this best Tumblr practices for journalists piece by Jojo Malig.

For journalists in Latin America and the Caribbean looking to learn more about using social media in their work, be sure to apply for this new Knight Center course on the topic by July 7.


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