U.S. community newspapers going strong, study shows
Despite being part of an industry challenged by the Internet and facing declining advertising revenue and decreasing circulation, community newspapers are managing to thrive, with 73 percent of those surveyed saying they read the local newspaper at least once a week, according to a year-end report from the National Newspaper Association (NNA).
Working with the Reynolds Journalism Institute at the Missouri School of Journalism, this was the NNA's fifth survey of readership patterns in smaller communities served by local newspapers with circulations of 8,000 or less.
Other findings from the survey indicate that respondents:
-- spend nearly 38 minutes reading the local newspaper
-- 78 percent read most or all of the local newspaper
-- 62 percent read local news very often in the community newspaper
-- 54 percent said they never read local news online
As Ken Robertson, editor of the community newspaper the Tri-City Herald, wrote, "Maybe the new trend for 2011 will be to go retro — read a newspaper in print."
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