Knight Center
Knight Center


Social Media for Journalists

Course Dates: 
Monday, January 16, 2012 - Sunday, February 12, 2012
Application Period: 
Friday, December 16, 2011 (All day) - Thursday, January 5, 2012 (All day)
Application Deadline Time Zone: 
Austin, Texas (CST)
Course Language: 
Robert Quigley
Course Objectives: 

Social media is here to stay, and it is changing the way journalists operate and interact with the public. This class is intended to teach journalists the best ways to make social media work for them and their organizations.

Course Requirements: 

The course is open to:
• Journalists from Latin America or the Caribbean

• Currently work full time for print, broadcast, or online news media

• Can commit to participating consistently in an intensive course that demands 10-15 hours a week.
As this is a social media class, students must have access to the following websites and services:
• Twitter, via or mobile application
• An Internet-connected browser, to see the Knight lectures and to read course material
• The ability to watch videos from YouTube or similar services.

Course description: 

The course is conducted entirely online and is divided into weekly modules that contain video and text lectures, documents, and useful online resources. Weekly exercises will be performed through chats, discussion forums and other class assignments. The course is intensive and requires ten to fifteen hours a week of dedication.

Participants may study at their own pace and according to their own schedules, but they will be expected to meet weekly deadlines for assignments and participate in weekly chats. Students who complete the requirements for the course will receive a certificate of participation from the Knight Center.

Students will learn the basics and history of social media in six parts:
1)They will learn to use social media tools effectively and how to measure results
2) Learn about social networking tools like Twitter and FB.
3) Learn how to use social media appropriately depending on the news story/circumstances
4) Learn live tweeting techniques
5) Learn how to display, aggregate and search for social content
6) Learn how to measure success and learn about ethics in a social media world

Instructor Information: 

Robert Quigley, who is joining the University of Texas at Austin's staff as a senior lecturer in August 2011, is currently the social media editor for the Austin American-Statesman. He is the newspaper's chief community engagement strategist, and he has been the voice behind the @statesman Twitter account since June 2008.
In 2010, the Statesman won a first-place Texas APME award for breaking news coverage of the Fort Hood shootings, and the judges singled out his use of social media to cover the story. Before becoming social media editor in the summer of 2009, Quigley had been the Internet editor, letters editor, assistant news editor, a page-one designer, a copy editor and a sports writer.


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