Knight Center
Knight Center

JOURNALISM IN THE AMERICAS Blog

Facebook sending more readers to news sites, but Twitter barely registers as traffic driver



While Google remains the top dog for directing users to news sites, Facebook is increasingly driving more news traffic, according to a new study released Monday, May 9, reported AFP. Twitter, however, barely registered on the radar, the study said.

The study from the Pew Research Center's Project for Excellence in Journalism, "Navigating News Online," examined how online news consumers in 2010 arrived at the top 25 news websites.

About 40 percent of traffic to the 25 news sites came from Google and other outside referral services, the study said. Facebook ranked as the second or third most important driver for five of the 25 news sites, with an average of 3 percent of a site's traffic coming from Facebook, reported the Associated Press. The Huffington Post was the site benefitting the most from Facebook, with 8 percent of its traffic coming from Facebook links.

"If searching for the news was the most important development of the last decade, sharing the news may be among the most important of the next," the Pew report said.

Twitter was another story entirely, with only one news site -- the Los Angeles Times -- getting more than 1 percent of its traffic from Twitter, reported the San Francisco Chronicle.

Interestingly, "casual" users who visit a news site only once or twice a month make up the bulk of online news consumers, or 77 percent of traffic, explained VatorNews. "Power users" who visit a site 10 times or more in a month, account for an average of 7 percent of a site's traffic.


Other Related Headlines:
» Knight Center (Facebook vs. Twitter: Are people actually reading the articles, or just sharing them via social media?)

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