Knight Center
Knight Center


Knight Center welcomes applications for online course in Spanish “How to Write for the Web”

The Knight Center for Journalism in the Americas will offer the online course “How to Write for the Web” from Jan. 31-March 6, 2011. Colombian journalist Guillermo Franco will teach the course in Spanish, based on his book How to Write for the Web. The application deadline is Jan. 21.

The course, designed specially for the Knight Center, combines exercises and concepts to help journalists comprehend how to write for digital platforms in a variety of contexts. (See info page.) Spaces are limited and applicants must be journalists from Latin America or the Caribbean, working full-time as editors or subeditors for online news media. Journalism teachers who teach online media may also apply. Once all places have been filled, registration will no longer be available.

Participants of the course must:

  • Be willing to improve their writing and have at least five examples of their own work to use during the course.
  • Commit to participate constantly in this intensive course, which demands at least 10-15 hours of work per week.
  • Read (or have read) How to Write for the Web before the course begins.
  • Be able to read texts in English (average competency).

The course explores the following topics:

  • How to write for the web.
  • How and when to process texts written for other media to online media.
  • Critical thinking about texts published on the Web.
  • Incorporating concepts from across platforms into online content

The course is taught entirely online. Students will be able to work at their own pace, according to their own schedules, but they will be expected to complete their weekly assignments by deadline. Excerpts from Franco’s book will be read every week, and students will participate in writing assignments. Students must also participate in the weekly discussions through the online forums and chats. Some assignments will be based on the texts by the participating journalists.

Participants will be asked to pay an administrative fee of US$50, which will cover a small portion of the operating costs of the Knight Center’s distance education program. (The Knight Center is financed mostly through donations from the John S. and James L. Knight Foundation.) All participants who successfully complete the course will receive a certificate from the Knight Center.

The application deadline is 5 p.m. Austin time (CST), Jan. 21 on the following link:

Franco is a longtime Colombian journalist who has dedicated the past eight years to digital journalism and the Internet. He has spent his entire career at the company that owns the Colombian newspaper El Tiempo and, the country's most frequently visited website. From 2000 to 2008 Franco worked as Content Manager for New Media on CEET and as general editor for He was responsible for the content strategy for all the organization’s websites.

Franco’s new book presents new practical exercises for writing on online media. He considers his book, which contains collaborations from journalists from Latin America and the Caribbean, more than a manual and rather as starting point in knowing how to write for the web.


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